Pair o’ Kings
My good pal Vince has outdone himself again with a killer Threadless submission. Go check it out and give him a vote!

My good pal Vince has outdone himself again with a killer Threadless submission. Go check it out and give him a vote!

That’s the question posed in the first post of A Brief Message, which “features design opinions expressed in short form—200 words or less.” Editor Liz Danzico explains:
With increasing sources for design reading and decreasing time to keep up, I looked at it as a large nod toward consilience. There’s a need for less, a need for approachable wisdom, and a silent plea for constraints.
By the time you finish reading each Message, you’ll hardly have finished a cup of coffee or taken the after-lunch stretch. Before you know it, it will be over. Just like that. And just like that you’ll know more. You’ll have more opinions. More context. More inspiration.
I’m looking forward to seeing what A Brief Message offers up. Go check it out, if nothing else, for the layout and typography.
I and a friend of mine just launched a new side project called Perk-O-Late. I was so pleased with the layout of this blog that I used a similar approach for Perk-O-Late.
Anyway, it should be great fun, coffee news, experiments in home roasting and various other coffee-related bits. We’ll likely be giving away the fruits of our home roasting, so stay tuned!
It’s been a couple years since Cameron Moll first blessed the ‘net with his series on That Wicked Worn Look and I’ve been meaning to post a related how-to for almost that long. Having designed for apparel for several years, “that worn look” - or distress - has always been one of my most effective tools. Designing for t-shirts, 90% of my workflow is in Adobe Illustrator, and that’s where I apply distresses. When you buy a t-shirt with a distressed design, it was most likely acheived using the method I am about to share. I first learned this when I was an intern at Fossil, and have used it almost daily ever since. Don’t think that this is limited to t-shirt designs, however. This method is as versatile as Illustrator itself, and can be exported, saved for web, etc..
As Cameron said, It’s easier than you think. The steps I am about to share with you are even easier. Without further ado, let’s get started on tastefully destroying your artwork & photos.
This can be done in a variety of ways. I have a habit of scanning in just about anything I think has a cool texture. For example, for the distress on this tutorial’s title image, I printed out a full page of black toner, wadded it up, scraped it on the concrete then scanned it. An easier method is to start from a photo of a real-life texture and that’s what we’ll use in this how-to. I highly recommend Mayang’s Free Texture Library. It’s a great hi-res collection - and you heard correctly - it’s free. For this tutorial, I’ve chosen this image.
Open up your image in Photoshop. What we want to accomplish in the next few steps is producing a black and white version of our texture that Illustrator can use. It’s easy.
Begin by converting the image to grayscale (Image>Mode>Grayscale). Then adjust the levels (Image>Adjustments>Levels). Our goal with the levels tool is to eliminate as much of the mid-tones as possible, leaving us with a clean black & white texture. Keep in mind that the black areas are going to be your distress, so the more black there is, the more is going to be removed from any design to which you apply it. Take a look at my levels sliders to the right to get an idea (or you can always try Auto Levels and see what you get). With those settings, this is what we’re looking at now:

Now the work is essentially over. We should be in Illustrator, preferably with a design we’d like to distress. I’m going to be using the design at left, but you can use anything, including a placed image. All we need to do is go to File>Place and choose the TIFF we created in Photoshop. Once that is placed into our Illustrator document, we are able to witness the beauty of Bitmap TIFFs. That is, you can apply any of your swatches to this TIFF and it will change color just as if it were a vector object. So, since our test artwork has a colored background, I simply select the that color with my eyedropper and - voila - we have a distressed design. (click to view larger)

You might noticed that your distress looks very “bitmappy.” This is because, by default, Illustrator is set to work with vector objects. If you’d like to see a pixel (raster) preview, simply go up to View>Pixel Preview and you can see how the distress will look printed or saved as any raster format.
There you have it. A little verbose, but actually a pretty straightforward method for generating some very realistic distresses. Make sure you play around with it; since the TIFFs are transparent, various effects can be acheived by overlapping multiple distresses in different angles and colors. Happy distressing!
P.S. I’m just getting started around here. Check back soon (or subscribe to the feed) for more design commentary, tips & tricks!